WHAT IS UX?
More About User eXperience
User eXperience (UX) is the art of making complex products easy and fun to use. UX drives almost all the products that you use from aeroplanes to mobile apps. Companies such as Apple, Google, Yahoo, Microsoft, eBay, Audi, and LinkedIn attract and engage billions of customers because they invest in user experience. More simply put, a UX professional is like the architect that designs houses, where as a software engineer is like the civil engineer who uses the designs to construct the house.